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Show Information Pages Research

Updated on:

16 May 2023

Show Information Pages Research

Testing new designs with appropriate user base before development.

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Project Status

Completed

Read time

5 mins

Company

Viacom18

Role

UX Researcher

Overview

Voot is an Indian subscription video-on-demand and over-the-top streaming service, owned by Viacom18. Millions of users access content on the app every day for a variety of content - exclusive shows, movies, TV shows, and sports.

To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of Viacom18.

Problem Statement

The sports section of the app was already created at the time I joined the team, and I was tasked with understanding how the users find the new designs before rolling them out. This was to sniff out any issues in the design before it went into development, so we could be more efficient with our iterations.


📌Show info page = page that the user is taken to once they click on a show’s thumbnail.

Users & Audience

Voot has millions of users watching from all over India, but for this particular project, we were looking at people who were already consuming sports content on the app. My goal was to first optimise it for the existing users, as the designs introduced a new look and many new features, so we needed to be sure that it won’t cost us our user’s trust.

Roles & Responsibilities

The UX team at the time had 12 people (including the team lead and myself) and I was the dedicated UX Researcher in the team. For this project, I worked with 2 designers and our team lead, the data science team, the recruitment agency, and the market research team.

I was responsible for conducting the research and then collaborating with the designers to fix any major issues that surface.

Scope & Constraints